About us

Our Story
Piccolino isn't just a baby store: it's a new parent store. When buying baby gear, there's a lot to take into account, and the choices can be overwhelming. We make it easy!
Our goal is to make your job a whole lot easier — not by offering everything out there, but by offering the best of everything out there. We're family owned and operated since 1995! We know our stuff! In other words, we've done the homework for you. Our collection includes all your must-have baby items, pre-sorted to include only the most functional, stylish and innovative products available — from great new strollers and car seats to gear, toys, baby care, pack n plays, and more.
Live in lakewood? Stop by our flagship store to touch and feel our great selection of products. To hard to get out? Or live far away? No worries we've got you covered!


Store Location

1797 Ave of the States

Unit 2

Lakewood NJ 08701




Store Hours

Sunday - Thursday 10AM - 6PM

Friday 10AM - 1PM


Connect with Us

  • Call Us (732) 905 -0400

  • @piccolinobaby on instagram (we dont respond to customer service inquires thru instagram though!)

  • Email us hello@piccolinobaby.com